5 Common Jewelry Photography Mistakes and How to Avoid Them

Jewelry photography is just like any other product photography, only with more detail and quality. For other types of products like basketballs, sport wears, etc., the look might not matter as much as the quality of the product. For jewelry, the look is just as important. Potential customers will judge your jewelry products based on how they look when they see them on the internet or on the pages of famous magazines.

Your customers expect that great jewelry will stop them in their tracks and make them marvel at the sight of it for a while before they consider buying it. Your high-quality photographs of jewelries should have that effect on your customers if you are ever to have a chance at convincing them to buy from you. These high-quality photographs also make you look professional before your customers, so you can build a solid brand reputation. 

5 Common Jewelry Photography Mistakes and How to Avoid Them

For this reason, utmost care must be taken when involved in jewelry photography so that you get the best out of your photoshoot. This means you must avoid some common mistakes during this process. However, many people do not know what mistakes to avoid and they end up making them and reducing the quality of their jewelry photographs. In this article, we will go through some of the most common mistakes made when taking pictures of your jewelry, and how to avoid them.

Mistake #1: Poor Preparation

Without preparing properly for your jewelry photoshoot, you are bound to get something less than top-notch or professional. Preparing for your jewelry photoshoot can help you take pictures that won’t need much editing after the pictures have been taken. Usually, most business owners don’t take care to clean their jewelry from dust, remove stickers, cut out unnecessary tags and strings from the jewelry before they present the product for the photoshoot. 

Also, some jewelries have some defects like missing gems or scratches that might have happened as a result of moving them around. Best believe that if your jewelry has some defects or even if it is dirty, your customers will notice it and it can reduce their desire to buy from you. Editing it will require a lot of time and expertise, and reshooting the picture can bring about more cost and take more time to do. To avoid all this, try to clean and prepare your jewelry before your jewelry photoshoot.

Mistake #2: Busy Background

The jewelry you are taking photos of should be the most important component pf the picture, and nothing else. A lot of times people want to add too many aesthetics to their picture and they end up taking away the spotlight from what really matters: the jewelry. Don’t try to design your background with colorful pictures and portraits that distract people from the jewelry.

Use colors like white and light grey as background for your picture so that your jewelry can retain its position as the center of attraction. You don’t want people to start focusing on the picture behind the jewelry and start asking where they can get a portrait like that for their home.

Mistake #3 Having too many unnecessary items

This is similar to number 2 above. Many people put up too many props to hold their jewelries. Stuff like mannequins can also take away the attention from the jewelry and reduce the quality of your jewelry shot. This is not to say that jewelry stands, white foams or jewelry holders aren’t necessary. In fact, for elegant necklaces, having a nice mannequin isn’t such a bad idea. However, if it affects how you shoot the jewelry, then you should consider taking it out.

It is better to have your jewelry lie on a flat white surface while you take photos of it. Simplicity is key.

Mistake #4: Showing Reflections

Many people make this mistake. Having your jewelries sparkle a bit is not bad, in fact it is beautiful. However, sparkle is not the same as reflections. Reflections can easily destroy the look of the jewelry and reduce your professionalism. When taking pictures, take care to ensure that your photographer adjusts their position with respect to the direction of the light so that the reflection of their camera does not show on the clear, glassy surface of the precious metal you are snapping.

When confused, remember: sparkles are good, reflections are unprofessional and never good.

Mistake #5: Shooting from afar

Jewelry photography is more than just any regular photography because a lot of details are involved and you need to show all these details to get your customer to trust your product. For this to be possible, you should snap the picture from close range. This is another reason why it is necessary for you to do away with props like mannequins because they take so much space and cause you to snap only smaller details of the jewelry. 

Bonus Mistake: Too Much Editing

Editing your jewelry photos is great before you post them – in fact it’s necessary. However, you must take special precaution to ensure you don’t overedit your pictures and make them look unreal. Try to make the pictures look as natural and professional as possible, that way people will trust you more.

5 Common Jewelry Photography Mistakes and How to Avoid Them

Conclusion

When you are taking pictures for your jewelry sales, ensure you focus on making it as natural as you can, and with all the details possible. If your potential customers know a thing or two about jewelry, they will notice if your jewelry photos are terrible and they will be put off by it. That is why jewelry photography is important, because it must be done with utmost care to ensure that it looks as good as it possibly can.

The mistakes listed above are very common mistakes by jewelers who wish to sell their product on the internet. If you avoid these mistakes and add consistency to your marketing and promotion of your products, you will increase your reputation and get more people buying from you in no time.  

Angles To Take The Best Photos Of Your Jewellery

Your aim for jewelry photography is definitely to tell the whole world you are in the business of trading amazing jewelry. And yes, everyone needs to know this if you want them to get interested in your breathtaking collections. The only way to do this is to take spectacular photographs of your beautiful exhibitions. With stunning photos of your jewelry, the whole world will be buying a piece from you soon.

To take good pictures of this jewelry may not be as easy as cheese, especially if you have no prior experience in taking good photographs. The kind of pictures you take is a huge determinant of the type of buyers you would attract, if at all you attract any. A prospective buyer wants to get a good value for the money being paid. The only way to show the prospect the value of your jewelry is to take good pictures from the best angles and backgrounds that suit them. A great picture now holds the key to the heart of the jewelry lover. Here are some of the best angles you can utilize to get the best views of your jewelry.

Angles To Take The Best Photos Of Your Jewellery

Top view

Nicknamed bird’s eye view due to position of the camera in taking the shot. The top view is an important shot you must take as a spot for this view is provided on your catalog listing of images.  Though the top view is grossly necessary, it may not always be needed for all your jewelry except those with exceptional designs at the top you may want to capture. It gives a good view of the depth of the jewelry piece as well. Without constant practice, the bird-eye view is difficult to shoot because your hands can get fatigued as you hold the camera in position over the top of the jewelry. If the jewelry piece is a large one, you may not see the LCD of your camera unless you are quite a tall person.

The solution to this problem is to stand taller by standing on a relatively tall and firm stool. Another great option is to rig the camera on the top using a C-stand and connecting it to a personal computer to monitor the shots.

Angles To Take The Best Photos Of Your Jewellery

Profile Angle

The profile angle is merely taking a short side perspective of the jewelry piece or another product as the case may be. 

In jewelry photography, the side shot is essential to capture the magnificence of the piece. The profile angle happens to be the most important and one of the prettiest perspectives of any product. It also is the first image most likely to be posted on the catalog listing.

Setting a profile angle encompasses simply putting your jewelry in the background and turning it to show the side of it. When choosing the sides, you can turn it to the left or right sides, a position that faces the camera. Profile angle depends totally on whichever side of the jewelry you may want to show due to the beautiful designs on the side. The side that gives the perfect view of the whole jewelry should be chosen. 

Also, side perspectives are taken at eye level. Taking it a bit higher or beneath your eye level gives a wonderful variation of the image. Exploring possible side views can be tried and the best of your choice chosen. 

Front Angle

Front angles are usually the first image seen when clicking on any products on the website. It provides a wonderful view of how all of the jewelry will look and feel like. Your jewelry photo needs a Front angle as it is assumed to be the picture that makes clients click the buying icon.

The front angle forms a connection with the buyer, and it shows an accurate description of what exactly the jewelry piece looks like. 

Setting up this front angle is the easiest angle to shoot from. It is done simply by arranging the jewelry in front of the camera at the point where jewelry is at an angle of 90° with the camera. The camera is positioned at a distance to capture the entire width of the jewelry piece. This shot is largely dependent on how much you want your prospects to see.

Close Shot

In jewelry photography, you have to fascinate your prospective clients by capturing the tiniest details. Zooming in on the jewel captures the detail you want to be seen. 

Every time, buyers look for details before making a purchase. Taking a clear close-up picture excites them to buy immediately. Zooming in to take this shot should be done with great care to avoid ending up with blurry photographs.

Back Angle

The Back angle of your product appears as the second or third image in the product catalog. It assists other Pictures of the product shots. When shopping for anything, only one or two photographs do not pique our interest as much. Every side of the jewelry must be seen, even to the rear. The back to a lathe extent also proves the originality of the jewelry. 

When taking a Product shot of the Back angle, the back of the jewelry should be turned to the Camera’s Lens; it is that easy. For the viewpoints, the eye level is used so the viewer can comprehend with ease the distinct features they may be looking out for on the rear end. 

Though taking shots from these angles will be of great help to help you on this journey, the success of your jewelry on the internet isn’t just about the angles from which these photographs were taken. The quality of the camera you use, the background, and the quality of the jewelry itself would determine the kind of buyers you get in the space.

Consistent practice with time puts you at the top in the business of jewelry sales and the art of photography. Beautiful photographs of jewelry taken by you will give you a satisfying smile whenever you look at it. Also, it takes time to learn the art of gorgeous photography. Give yourself patience on this one.