Archive for October, 2011

The Most Fashionable Cities of the World are Announced

The Russian capital is officially considered the most expensive city in the world, but it hasn’t overtaken the most fashionable mega city yet. The research Global Language Monitor Company has made a list of the five most fashionable cities of the world. 3 American, 4 European and 3 Asian cities take the first lines of the list. Moscow takes only the 16th place.

Californian Global Language Monitor Company annually composes the rating lists of the most fashionable world cities, tracing words and phrases on the English internet and blog areas. Leaning to the linguistic base (frequency, contextness of the words using and appearance in global media sources) it has named the most fashionable city New York which has forced out the leading position even Paris – the traditional crib of the fashion.
Two other American cities: starry Los Angeles and “sin city” Las Vegas are included in ten “fashion plates” list being on the 7th and the 9th places of the list.

In 2007 Paris took just the third place, stepping aside the Rome (the second place). London took the 4th place but Milan has closed the leaders quintuple. Hong Kong having got the 8th place became the most fashionable south-Asian city. African Continent has been represented by Johannesburg (SAR), which took the 23d place. Polish Krakow was lucky to be included in the most fashionable cities list, it became the last one, conceding better places to Buenos Aires and even Santiago. Read the rest of this entry »

Understanding Street Fashion

Street fashion is fashion that you see on the street. Simple enough right? It is very different from what you might find on fashion magazines and talk shows. It is not about the most expensive line of jewelry or the most outrageous costumes. It is not what you are supposed to wear on the red carpet. Street fashion is about real people in the real world who do things they like. Is it not what fashion should be all about in the first place? Where, along the way, did we lose a sense of what people want and feel in studying fashion?

You can know a lot about a culture and its people by looking at the street fashion of the city. This type of fashion is influenced by a number of factors. Even within a culture, there are many sub-cultures. For example, in the US, which is a fairly homogeneous culture compared to many other countries, the sense of fashion can be very different from one city to another. A city like New York has its own sense of fashion on the street and is very different from a city like San Diego. Don’t be surprised to find that Californians and New Yorkers are not very similar, after all!

Street fashion is also dependent on the weather of the region and a lot of articles never take that into consideration. After all, you are not going to wear a bikini in January in New York but you can get away with a tank-top in Californian winter. Certain accessories, therefore, become distinctive of the region and city.

Street fashion also helps us understand the economy and overall “mood” of the city and its residents. During cheerful times, you will find shorter hemlines and brighter colors. Read the rest of this entry »